By Mike S Payton, Contributing Reporter
MIAMI BEACH, FLORIDA – Swimwear brands and fashion models arrive en masse in Miami every year, creating a festival atmosphere for Miami Swim Week. As a centerpiece, the trade show SwimShow 2019 will take place at the Miami Beach Convention Center from Saturday, July 13th through Tuesday, July 16th.
Running for over three decades, SwimShow is held every July and is the largest of its kind in the world and attracts more than 7,500 brands and buyers from sixty countries across the world.
This year’s show offers more women’s swimwear than ever, including expanded men’s and children’s swimwear collections, resort and lifestyle and accessories for all occasions. Collections cater to designer boutiques, resort shops, specialty stores, surf shops, department stores, mass merchants and more.
On the web site, Brazilian-born fashion designer Amir Slama said, “There is nothing like the Miami SwimShow. These four days symbolize one of the most successful events of the year for me and my line. It is a pleasure and honor to be part of such a beachwear celebration!”
Mauricio Esquenazi of Peixoto shared, “I’ve been participating at SwimShow for four years, and this has been our best show yet! We stayed so busy all four days that we barely had time to eat lunch!”
Organizers say that SwimShow 2019 will be more comprehensive, with a better than ever selection of the finest swimwear for women, men and children plus resortwear, beachwear, lifestyle, activeware and accessory collections from across the globe.
In 2016 they introduced The Collection, a curated fashion environment created for discovering the best emerging boutique brands and established swimwear designer brands in the industry. The modern and polished platform was created to emphasize each individual brand’s identity with the focus on the product.
Buyers have an opportunity to engage with brands in a one-on-one intimate environment that allows them to garner personal insight into the collections.
They also enjoy VIP amenities within the beautifully encased luxury oasis including champagne butler service, a luxurious lounge area, and free access to WI-FI (also available throughout the trade show).
SwimShow 2019 is held at the Miami Beach Convention Center, located on 1900 Convention Center Drive, Miami Beach, in Halls A & B. Doors will be open from 9-6PM on Saturday, July 13th through Tuesday, July 16th.