By Daniela Ortega and Mike S Payton, Contributing Reporters
MIAMI BEACH, FLORIDA – Miami Swim Week 2019 is about to make summer even hotter this Thursday, July 11th through Tuesday, July 16th. Organized by Paraiso Miami Beach, Miami Swim Week has evolved into an event where thousands of designers, models and industry insiders get together to showcase their talents.
According to Fashion Week Online (FWO), the first ever Miami Swim Week was held in 1989 and continued until 1998 successfully, then stopped for several years only to be relaunched in 2005. Over time, Miami Swim Week went through some significant changes, but gradually transformed into an event showcasing designers.
In 2019, Miami Swim Week will parade established designers as well as future talents, showing off the latest in swimwear at fabulous locations across Miami Beach, and at the Miami Beach Convention Center.
The bikini extravaganza officially starts July 11th, however, there are a few events that will take place before. Also as part of Swim Week “The Miss United States Bikini” competition will take place from July 9th until July 11th, and a “Camp Conscious Wellness Experience,” at the Plymouth Hotel at Collins Park in South Beach from 10AM to 5PM.
The Paraiso Miami Beach “Kick-Off Party and Grand Opening of the Lennox Hotel,” will take place at the outstanding Lennox Hotel at 1900 Collins Avenue at 9PM. Fortunately for some, but unfortunately for many, this event is invitation only.
With a focus on sustainability, Paraiso Miami Beach is partnering with The Upcycle Project to develop The Upcycle Challenge, a national, student-designer competition developed to give use to deadstock fabrics and textiles from reputable swimwear brands.
Designers including Vitamin A, Cynthia Rowley, Volcom, Maaji and L*Space will mentor student designers through the design process to bring their looks to Paraiso Miami Beach. The winner of the challenge will be chosen by an industry jury crafted around their involvement in sustainability and fashion.
Elizabeth Wheaton, Director of Environment & Sustainability at the City of Miami Beach told FWO, “I am excited to see the swimwear market becoming more environmentally conscious. Miami Beach recently launched initiative #plasticfreeMB, which aligns with Paraiso’s sustainability ethos.”
Adding,”Programs such as Paraiso’s Upcycle Challenge inspires new designers from top fashion institutes across the U.S. on the importance of sustainable practices in the fashion industry.”
Five days of celebrating fun in the sun and fashion will commence on July 11th with events like the “Nu Wave Runway Show,” “Swim the Globe,” and the “Miami International University of Art and Design Swim Show” at the Paraiso Miami Beach tent at Collins Park.
Tickets for shows and events vary. Prices range from $30 up to $3,300, for the bundles that include runway shows and exclusive parties filled with celebrities and of course, beautiful models.
Other popular shows and events include the “Agua Bendita X Yanbal” show at Paraiso, Miami Beach, “MIMI The Label (Presentation),” Friday July 12th at 12PM, at The Confidante at 4041 Collins Avenue.
The “Vitamin A Runway Show” Friday at 9PM at the Miami Beach Botanical Garden, at 2000 Convention Center Dr., the “Acacia Runway Show,” Saturday July 13th at 7:30 PM at 11 11 Garage, at 1111 Lincoln Rd.
The Miami Swim Week Gala will be at Eleven Night Club on Saturday night, and on Sunday at 2PM there will be an “Eco Standards and Global Environment Panel Discussion” at Paraiso, among many others until closing day Tuesday, July 16th.
The full Miami Swim Week 2019 schedule can be seen online on their web site.
Correction: This article was updated on July 9th to clarify the Miami Swim Week was organized by Paraiso Miami Beach.