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The future of journalism will increasingly depend on consumers paying for the news directly, as content distributors like Facebook and Google take up the lion’s share of digital advertising dollars.

The 2017 study by the American Press Institute finds that slightly more than half of all U.S. adults subscribe to news in some form — and roughly half of those to a newspaper.

And contrary to the idea that young people will not pay for news because information on the internet is free, nearly 4 in 10 adults under age 35 are paying for news.