By Mike S Payton, Contributing Reporter
MIAMI BEACH, FLORIDA – FIBO USA, one of the largest interactive fitness festivals in the world, recently announced it is headed for Miami. The industry summit, education program, and fitness festival will be at the Miami Beach Convention Center on Thursday, October 17th through Saturday, October 19th, from 10AM to 6PM.
The event will invite health and wellness lovers to experience the ‘future of fit’ by ‘getting up close and personal with the game-changing people, ideas and products transforming bodies and minds all over the world’.
Katie Genovese, Marketing Director for FIBO/Reed Exhibitions explained, “FIBO attracts people who are passionate and curious about fitness, health and wellness. We draw in a ton of everyday enthusiasts, but also rockstar instructors, gym owners, and industry pros.”
The three day festival will feature: meet and greets and workouts with celebrity influencers, cutting-edge group fitness classes by brands like Beachbody, POUND and Zumba, futuristic technology demos, restorative recovery sessions, inspiring health and wellness talks and workshops.
Genovese describes the appeal to different audiences, “No matter who you are, the festival offers a million cool ways to immerse yourself in the ‘Future of Fit’. Our lineup spans 100+ heart-pumping workouts, inspiring workshops and talks, futuristic technology demos, tasty nutrition showcases, high stakes competitions, innovative recovery experiences and meet and greets.”
The sport and fitness trade show event is aimed at business owners seeking new strategies to increase market share, personal trainers who looking to earn continuing education credits, or fitness fanatics aiming to turn their passion into a profession.
Genovese explains how FIBO USA picked Miami for their sole U.S. event, “When looking to expand to the U.S., the largest health and fitness market in the world, it made sense to come to a vibrant, multicultural and international city like Miami.”
“As we explored the opportunity, we were immediately attracted to Miami’s unique landscape as an epicenter for gyms and boutiques as well as ‘fitness outside the box’ concepts. […] Ultimately, the city’s reputation for working hard and playing hard, mirrors the energy of FIBO USA, which hopes to find its permanent home in Miami, FL.”
In 1985, FIBO was founded by Volker Ebener and Kurt Thelen to fill the need for an event dedicated to FI-tness and BO-dybuilding. The first event was in Cologne, Germany welcoming 69 exhibitors and 10,000 attendees. Today, FIBO Germany now occupies ten halls featuring 1,500 exhibitors and over 145,000 trade and consumer attendees.
In 2014 FIBO expanded to Shanghai, China, which has grown to now represent over 450 exhibitors companies and over 30,000 attendees annually. FIBO was also in Mexico City in August 30th to September 1st, and will be in Johannesburg, South Africa from October 25-27th.
WHAT: FIBO USA – Global Fitness
WHEN: October 17-19, 2019, Exhibit Hall Hours: 10AM – 6PM
WHERE: Miami Beach Convention Center, 1901 Convention Center Dr, Miami Beach, FL 33139
ENTRANCE: Tickets starting at $15, purchase online.