By Jai-Leen James, Contributing Reporter

MIAMI BEACH, FLORIDA – Brazilian soccer legend Pelé has opened his second retail store in the United States, right here in Miami Beach. Pelé Soccer is located at 810 Lincoln Road and is anticipated to have a grand opening event in September.

Soccer Legend Pelé Opens New Store on Lincoln Road in Miami Beach, Miami Beach, Miami, Florida, News, Pele
Brazilian soccer legend Pelé along with one of his FIFA World Cup trophies, photo courtesy FIFA.

“I am excited to bring Pelé Soccer to Lincoln Road in Miami,” said Pelé. “I have no doubt that the Pelé brand will bring great excitement to all soccer fans who visit the store.”

Pelé is a retired professional soccer player most notably known for playing for Santos FC and the Brazilian national team. With Brazil, he won three FIFA World Cups and shares the prize of FIFA Player of the Century with former Argentinian footballer Diego Maradona. At age 78, Pelé is still the Brazilian national team’s all-time leading goal scorer with 77 official goals.

Pelé Soccer will be fully stocked with gear from over 150 national and global soccer teams. Inventory includes officially licensed jerseys and footwear, balls, hats, equipment and accessories. Miami aficionados can also stock up on their Inter Miami CF apparel before the team makes their Major League Soccer debut.

The store is a 7,000-square-foot space that features artificial turf in the front of the store for shoppers to test out high-end cleats. The soccer shop is also decorated with custom designed street art murals of Pelé himself by local artist, ABSTRK.

In the next few months, Pelé Soccer will host watch parties where fans can watch live games being streamed on an 18 x 12-foot LED screen, all while sitting comfortably on custom-built bleacher seats. The store will also hold player meet and greets and exclusive collection releases.

Pelé Soccer offers in-house customization to add your favorite player’s name and number to a jersey, or your own name and favorite number. Featured brands include Nike, Adidas, Puma, New Balance and more.

Pelé’s first store location opened in 2017 in Disney Springs. A third store is expected to open in September, according to the footballer’s website.


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